Our Services

Without doubt our core service is providing professional sales and customer account management for our partner brands. We strive to maintain and grow our shared market presence in even the most competitive sectors and will continue to future proof the business by adapting to change within the industry.

Relationships, reliability and regular contact continue to be the bedrock of our business, but with the help of our value-added programs and ancillary services we can offer a complete sales service to our manufacturers

Account Management

Providing professional field sales representation for our leading marine brands is our core activity. Our team of highly regarded Territory Sales Managers have extensive experience in marine equipment sales with considerable product knowledge and long-term customer relationships. Offering a friendly and efficient service to our customers, we take pride in ensuring that all aspects of day to day business are catered for, not just sales.

Regional Trade Events

Hosted at four popular coastal venues, our much anticipated Regional Trade Events offer an opportunity to obtain pre-season special deals and view newly launched products.

With exclusive offers made available and access to experts for up to date product information and guidance, our Trade Events are a key date for many UK marine businesses.

Seasonal Stock Rooms

A popular, relaxed and convenient way to launch our seasonal collections, where customers attend by appointment for exclusive preview. Held throughout the UK at strategic locations in the early Spring and late Summer.

SailForce Showroom

Our East Coast showroom provides convenient access to knowledgeable staff and product presentation during key seasonal campaigns.

Boat Show Support

SailForce provide set up, merchandising and manning support for our brands at all key Boat Shows in the UK. Bringing together our exhibiting dealers and manufacturers at these important events, builds good customer relations, brand development and, most importantly, sales.

Marketing Services

Our Marketing Team are a valuable facet in supporting the manufacturers we represent, assisting our field sales activity and providing a communication platform for our full spectrum of customer groups.
Database Management
Data capture resulting in effective, targeted communications
Product Sales Enhancement via supportive advertising and promotional activity
eCommerce Analysis
Review and management of SailForce brands within customer ecommerce platforms to ensure maximum exposure and sales success.


Our own bespoke creation and a valuable tool in guiding and monitoring our Field Sales activity. Fully integrated with our extensive database, iPlay records and reports on KPI’s such as call rates and frequency of visits, account mix and territory coverage. Data available by region and overall company activity. Working seamlessly with our marketing communications, iPlay provides a platform to distribute key sales information for optimum impact.

Admin Support

SailForce’s administrative base and headquarters are located on the River Stour at Mistley Quay, near Harwich, Essex. Responsible for the day to day running and logistics of the company, our office team carry out all the tasks required to ensure the business runs smoothly.